Passbook Hackathon's First Venture! Whoo!

PressPumpkinPass is a Halloween shopping and fun pass, no app required

PumpkinPass is a fun Halloween shopping and fun pass.  Download it into your Passbook, then use it to search for other Halloween-themed discount coupons and fun events. 

“PumkinPass was created by our hackathon members a little for fun, and a little out of frustration” said Jim Bonner, co-founder of the group.  “Till now only way you can get passes is to sign up for a bunch of vendor-specific apps, but we found people overwhelmingly preferred to use passes directly.  PumpkinPass is a demonstration of how easy this is.  Instead of 5 minutes registering an app, we’re talking 10 seconds to download a pass and start using it.“

Halloween theme pass that finds other passes for you

Pumpkin pass is a theme pass, in this case for Halloween.  It lists other Halloween discount passes and event coupons on it’s back page.  “it’s like a portal to other passes in the same theme” said one hacker. 

No app required…just enter “pumpkinpass” directly into your iPhone browser or text the code “pumpkin” to 77948.  (You must have Passbook installed

First of “hopefully several” concepts to be launched by group

The Passbook hackathon group started testing Passbook immediately after the beta announcement, holding a series of on-site test runs, in Silicon Valley locations, which where aimed at understanding the underlying architecture and use cases of Passbook.  “There was no substitute for getting passes into our own day-to-day lives.  It really showed us where Passbook is going to shine and have the biggest impact.  It’s such a lightweight format…but you can build it into a lasting customer relationship on that powerful mobile platform” said Bonner. 

  

In addition to Pumpkinpass and the Passjoy engine, the group is launching passes for Thansgiving, Christmas, Valentine’s Day, and Birthdays.

Powered by Passbook marketing and commerce engine

Pumpkinpass is powered by the Passjoy passbook marketing and commerce engine.  This engine allows the creation and large-scale distribution of customer-personalized ecommerce, shopping, and co-branding passes. 

Contact: 

Jim Bonner, Passbook Hackathon, jim.bonner@ioptimal.com (650) 539-8950