Passbook Hackathon Part II

Update...here are the video links:  

Hackathon Part I video
Hackathon Part II video 

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Background

Over the past month many of us have been experimenting with Passbook and begun to see it as a massive enablement/disruption of the mobile loyalty, discounts, payments, and advertising space -- and, by extension -- an enablement/disruption of Facebook, Google, Apple, the credit card companies, and so many oother large players who are chasing mobile as their future revenue stream.

Opportunity

To say that mobile payments/loyalty is *big* is the understatement of history.  Passbook, because it bypasses most of the obstructions currently limiting the app-centric model of mobile payments, is likely to be a key pivot for the mobile payments space.  Passbook is so new that few players understand it's potential to elevate the entire concept of mobile payments.

Thus, the opportunity for a few small players -- us -- to participate in history.  What fun.

Plan

For our first pre-test, we already have the Passbook Mobile App builder, our little tool that allows us to mash Passbook specific functions into prototype mobile apps.  See our first test video.

We'll be adding Facebook API, Salesforce API, and any other mashup candidates -- Square, Paypal, Yelp, Visa, Mastercard, Eventbrite, etc -- that we think can be thrown in the pot.  

The entire 15 years of web-based and mobile-based commerce ecosystem can be refactored to Passes, and in one weekend we want to try to do it.

Date

Mountain View Aug 17-18

Deliverables

1.  Prototype a Passbook Commerce Network -- we hope -- an early leap towards passes as integral to retail commerce of modern society.  Yes, many other players have pioneered this trail before us...but we're going to throw Passbook on top.

2.  Create a half-dozen business and technology ideas we can play with in the coming months

3.  Document the relevant IP

4.  Test and extend the Passbook app builder and the Pass Marketing Engine.